The Advantages of using Luxury Stagers for Model Homes

Have you ever wondered what is the difference between a model home and staged home? Aside from cost and turnaround time, there’s really very little difference. The goal is the same for both - to promote the home in such a way the buyer can visualize living there and fall in love with the space. However, the process in which the end result is achieved is different between the two. We want to give builders the insight on the advantages of using luxury home stagers for their next model home.

In this video Leigh explains the differences and ADVANTAGES of using luxury home stagers to furnish model homes before they hit the market.

Builders can pay up to $100,000 for a one-of-a-kind look for their model homes. Everything in the home is custom curated and designed for the home’s aesthetics, from the window treatments down to the soaps in the bathrooms . In the end, the builder either has to sell the home completely furnished or try to liquidate the furnishings. We as luxury home stagers have the ability to create that same customized look at a fraction of the cost.

Partnering with a luxury home staging company to market your next spec or model home allows you to utilize the furnishings on a rental basis, vs. purchasing. This will cost you far less than the upfront costs of a design company, AND you would not need to liquidate the furnishings once the home sold, recouping only pennies on the dollar. We offer customized options based upon your desired rental term, or even month to month.

Even though you will be in a rental contract you can be assured you will STILL receive a customized look appropriate for your demographic and price point. As a luxury home stager we know the design trends that sell homes. With enough lead time, we can provide new inventory that will fit the style of the home and provide you with the look you are wanting to achieve, although for us it would be a matter of a few weeks. Quality, attention to detail and the volume of furniture provided, differentiates us as luxury home stagers.

Staging packages are customized to meet your needs, and flexible timing regarding installations are offered. The staging itself takes place in only one day, allowing you to market the property or community sooner.

Partnering with luxury home stagers versus interior design/model home specialist companies provides economical choices with faster turnaround time. The end goal is mutual - selling the home and/or community. Feel free to browse through our portfolio to see previous projects. If you are a builder, we would love to partner with you for your next model home. Contact us today and LET US SHINE A SPOTLIGHT ON YOUR HOME!

Three Different Looks for one Space

Staging homes with the same floor plan can provide an opportunity to design and create different looks within one space. For the past few years, we have had the privilege of working with Sekas Homes staging three of their model homes with almost the same floor plan and creating three totally different looks. Sekas Homes brings understated elegance and craftsmanship to each of the homes they build. The attention to detail is evident and it's what makes a great partnership between our two companies.

Most recently, Sekas Homes developed Sunrise Square, a townhome community in Reston, VA. We were asked to stage the Model Home. Once that Model sold, we were asked to do the next. We have staged a total of 3 Model Homes so far - each with their own look and own personality. The floor plan remains basically the same - the design makes each one different. Scroll down to view how each room style evolved over time.

Living Room:

Kitchen area

Kitchen/Dining Area:

Master Bedroom:

Loft (two of the condos has a third level loft - here's our two takes for the space):

Isn't it interesting how style evolves over time? Each of these Reston town home models were staged from six months to a year. It demonstrates how you can create a totally different look with the same space just by using different furnishings and purposes for the space.

Which one is YOUR favorite? Give us a call at 703-552-4545 or schedule an appointment online for your next staging or redesign project. We would love to help!

Can’t Beat the Real Thing – Virtual Staging vs. Professional Home Staging

Technology is in every area of our lives.  Real estate is no exception.  Buyers can “shop” for homes anywhere they have WiFi.  And based off what they see online, they develop a list of potential homes they want to visit.  Home staging has benefited sellers by creating beautiful spaces for beautiful online photographs.  Buyers are not only looking for a new house but they are visualizing a home when they shop.  According to the National Realtor Association, 44% of agents feel staging increases the dollar value offered for a home and 53% say staging decreases the amount of time a home is on the market.  So if staging is so beneficial – which is better – virtual or professional home staging?

First let’s address - what is virtual staging?  Virtual staging is the process of using software to enhance photos of an empty home.

BUT in reality – the house is still an empty box. 

Professional home staging makes a connection between the home and the buyer. From start to finish, professional staging caters to the demographics of the buyer and furnishes the home with that in mind. Professional home stagers also use design principles to space plan accordingly to the design of the house. When buyers walk into a home they need to visualize the space for their needs.  Seeing a home is also an emotional experience for a buyer.  The feeling a buyer gets when walking into a home is a clear directive as to whether they love the home or not.

Professional home staging may be a little more expensive upfront but it’s proven track record of selling homes faster can’t be beat.  Virtual staging is a risk.  We have encountered countless clients who have started with virtual staging, then a price reduction and finally end up coming to us for professional home staging. Once our work is done, the house sells quickly but it cost the seller more time and money in the long run. All of this could have been avoided if a little more money up front were given to professional staging and the home could have sold for top dollar. You can’t beat the real thing.  Professional home staging works.

If you are wanting to sell your home fast, give us a call for a home staging consultation.  Or simply click here for our online scheduling form.  We want to give you the real deal for real results!